TIDAL

Client

TIDAL

Timeline

5 Weeks

Service

Creative Strategy, Art Direction, Design, Copywriting

WEbsite

tidal.com

CREATIVE STRATEGY · ART DIRECTION · DESIGN · COPYWRITING

Scalable LocaLization

Challenge

TIDAL was launching a Q1 campaign across a variety of global markets, and needed our team to quickly strategize, conceptualize, design, and localize. The issue was they came to us half way through January.

Goal

Our goal was to hand over final assets to the TIDAL team before the end of Q1, fully QA'd and ready for launch.

Solution

I devised a strategic division of labor amongst the design team, enabling us to meet the deadline of all 1,000+ assets. They were launched on time and with a successful outcome across 7 localized global markets including USA, UK, Germany, Poland, France, Brazil, and Portugal.

GAllery