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ADT

Client

ADT

Timeline

12 Weeks

Service

Creative Strategy, Art Direction, Design, Copywriting

WEbsite

adt.com/sosecure
CREATIVE STRATEGY · ART DIRECTION · DESIGN · COPYWRITING
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CREATIVE STRATEGY · ART DIRECTION · DESIGN · COPYWRITING
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CREATIVE STRATEGY · ART DIRECTION · DESIGN · COPYWRITING
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CREATIVE STRATEGY · ART DIRECTION · DESIGN · COPYWRITING
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CREATIVE STRATEGY · ART DIRECTION · DESIGN · COPYWRITING
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CREATIVE STRATEGY · ART DIRECTION · DESIGN · COPYWRITING
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CREATIVE STRATEGY · ART DIRECTION · DESIGN · COPYWRITING
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CREATIVE STRATEGY · ART DIRECTION · DESIGN · COPYWRITING
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CREATIVE STRATEGY · ART DIRECTION · DESIGN · COPYWRITING
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CREATIVE STRATEGY · ART DIRECTION · DESIGN · COPYWRITING
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CREATIVE STRATEGY · ART DIRECTION · DESIGN · COPYWRITING
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CREATIVE STRATEGY · ART DIRECTION · DESIGN · COPYWRITING
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CREATIVE STRATEGY · ART DIRECTION · DESIGN · COPYWRITING
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CREATIVE STRATEGY · ART DIRECTION · DESIGN · COPYWRITING

Audience Expansion

Challenge

SoSecure by ADT was unable to expand into new audience segments and was dependent on promotional messaging that limited its reach.

Goal

Unlock new audience segments without the use of promotional messaging.

Solution

Under my direction and creative strategy, our team created a diverse series of product use case videos that improved core KPIs (+32% CTR, -37% CPR) while uncovering new core audience targeting.
GAllery
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GAllery

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